The economic crisis that is still gripping the world economy today has caused the greatest problems on the entrepreneurial front. In fact, businesses that have already started have encountered difficulties, often facing bankruptcies, while the number of new businesses has dropped significantly. This is due to the fears possessed by new entrepreneurs of starting their own business, starting a new business and facing economic and fiscal difficulties. However, there is an alternative to start your own business with decidedly lower risks and burdens than starting a business from scratch: franchising. This particular form of contract, increasingly widespread in Europe and in Italy, allows in fact to mitigate and how to amortize the entrepreneurial risk associated with the investments made franchise opportunity.

BUT WHAT IS FRANCHISING?

Franchising is a form of contract not directly recognized by the Italian civil code and therefore defined as atypical. This does not mean that it does not find regulation in the Italian legal system, as the art. 1 of Law 129/2004 deals precisely with franchising. This law guarantees protection against the franchisee , considered the weaker party to the contract, precisely describing the fundamental elements of the franchise and the characteristics that each contract must possess. First of all, the so-called franchisor is the owner of a brandwhich grants the use of the same to another subject, defined as a franchisee, who can use this trademark to be able to sell products or services. The phase of the sale of products and services by the franchisee can only be carried out in the methods and with the means established by the franchisor. The latter will naturally obtain economic benefits from this agreement, as the franchisee will have to pay him commissions on the rights granted, called franchisor fees, based on the sales made. On the other hand, the franchisor will have to guarantee the granting of the brand and all the means necessary to achieve the best results,

WHAT FRANCHISE MODELS EXIST?

Therefore, opening a franchise shop represents a real opportunity for those who intend to start their own business but at the same time fear not being able to support the demands of the market and the tax burden and not remunerating the investments made.